💡The 2025 Sales Intelligence eBook Is Out! Get It here 👈
Leverage historical data with Pod to get AI guidance on who to involve in each deal. Spend your time where it counts, and identify the right people the first time.
Pod supports sales reps in every step of their deals, with a suite of features that do the heavy lifting
Stakeholders are individuals or groups of people who are interested in the findings of a particular product, project, or business decision. They could include a wide range of people, from directors to engineers to marketers to managers.
A great stakeholder could be defined by their legitimacy, potential buying power, urgency to resolve problems, and practical considerations. The criteria may evolve and change, so it’s important to use comprehensive tooling like Pod to help you more accurately define stakeholders.
Multithreading refers to sales deals where a seller or sales team has connected with multiple purchasing decision-makers. Pod helps sellers multithread by analyzing current and historical deals and identifying patterns regarding stakeholders and impact on deal progression.
Identifying stakeholders is crucial so sellers can determine who to involve in a deal, uncover which relationships they need to build, and manage their expectations. Each stakeholder will have unique needs, and sellers must be receptive and tend to all of them to increase the likelihood of conversion.
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