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The process of selling is becoming increasingly complex. Procurement drags on, buying committees have ballooned, and the competition is stiff. One day, you’re in back-to-back calls, and the next, you’re heads-down and focused on catching up after your heavy meeting day. And because you’re working around the clock on your prospect’s timeline, it’s hard to know how to balance everything and see the big picture. Until now.
You don’t walk into your first sales role and get handed a guidebook to help you navigate everything perfectly. The vast majority of the time, sales teams are given little coaching on the product, target, and ICP, and then they’re thrown to the wolves. Sometimes, you get some 1 on 1 time with your manager in pipeline reviews, but that’s more about communicating status updates versus actually receiving quality coaching. Ultimately, it’s about fending for yourself and trying to “keep up” with everything.
Frankly, it’s a bit of a mess.
Every day, you have to figure out which deals to prioritize and unblock. You also need to conduct research before your next meeting, including uncovering the right stakeholders to add in, and you’re prepping based on guesswork. But what are the most effective ways to tackle these to-dos? The answers are unclear, and with coaching and sales enablement being so hard to come by, it’s tough getting started.
On top of that, you need to keep all of your scattered information highly visible and digestible for your sales leaders. It’s no wonder you don’t feel like you’re making the right moves. And that, dear seller, is not a fun feeling.
By now, we’re past the point of associating artificial intelligence solely with products like ChatGPT. You’d be surprised at how much of the heavy lifting it can do for sales teams.
Having an AI sales coach is like having the most experienced seller by your side whenever you have questions or need guidance. Just imagine, sales enablement that could:
It’s a known stat in the industry that sales teams spend roughly 33% of their time actually selling. The rest is admin work, research, looking through old deals, updating the CRM, and way more tedious bookkeeping work than makes sense. But what exactly does and AI sales coach do to help be more efficient and effective? Let’s dive in.
AI coaches help with deal prioritizing by cutting through pipeline noise and showing sales teams exactly where to focus. It’s impossible for one human to digest dozens of datapoints and concretely understand the deal health of every opportunity. Instead, use a tool that offers data-driven insights to let you make moves quicker.
Deal prioritization tools identify your top deals, flag deals at risk, and map out where all deals stand in a visually digestible way. These deal signals help you kickstart the week with a clear game plan instead of rebuilding your strategy over and over. AI sales training is also a super intuitive way to run your pipeline review calls with your manager.
A good AI sales coach will use data from historical deals to recommend new stakeholders who will speed up your current deals. Have you ever scrolled through your CRM to analyze who the influential buyers were? Or maybe you waste time clicking around LinkedIn until the seemingly perfect stakeholder pops up? Well, that’s no longer a to-do.
If your deal is at risk, based on your data, the AI coach will also recommend a new stakeholder who might be able to get things back on track. The answer to “Who do I involve in the deal?” is now in your hands.
Have you ever failed to understand your prospect’s feelings toward your product? This guessing game could make or break your deal's conversion and reflect poorly on your performance. Building relationships with everyone on the buying committee is crucial for winning the deal, and understanding which stakeholders are unsatisfied or have untended concerns makes everything significantly easier. Essentially, it de-risks your deal.
The AI sales coach has you covered here, too. It will extract data from not only sales call recordings but also emails, meeting transcripts, and all customer interactions to assign each lead a sentiment score. See at a glance how their feelings toward the deal are trending so you can better understand the health of the relationship with each stakeholder. Now, the next time you engage with them, you’ll have sharpened sales skills and know exactly how to approach things.
BANT, MEDDPICC, SPIN? Has your sales manager ever asked for the missing criteria for your sales team’s framework? Cut to you, scrambling to sift through your notes to prove you have everything covered and know exactly which topics you need to dig into. You’re pretty sure, at least.
AI can measure your deal progress by siphoning information from your meeting highlights and emails and comparing it to your implemented framework. It’ll give you real time feedback on your sales process and how you’ve covered your framework and help you understand where your blind spots are. Plus, there’s no need to be wishy-washy with your manager about what you think you’ve covered, and no need to keep repeating the same topics in meetings. Know exactly where you stand with the deal with a smart, intuitive framework analysis.
Lastly, and arguably the most impactful, a proper AI sales coach will eliminate hours of sales research from your routine. Being nervous before your next important meeting is normal, but it will be much easier knowing you’re going in as prepared as possible.
AI sales coaches can create a concise meeting brief that consolidates all of your customer interactions and identifies which topics you need to reiterate, dig deeper into, and cover to progress the deal. Imagine: you have 10 minutes before your next meeting, and you get a report delivered to you, telling you everything you’d need to know about the prospect, their company, how they might be feeling, and what you need to uncover.
It uses data from past call notes, emails, transcripts, insights from your framework analysis, and sentiment scores to give you the perfect rundown to kill it on your call. Your preparedness here could be the difference between closed-lost and closed-won.
In addition to the thorough agenda, it’ll also provide you with attendee highlights, signifying when someone with important influence is on the call. It’ll even help you send a prep email so everyone can be in alignment before you hop into the meeting.
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The long and short of it is, AI sales training enables teams to
Supercharge your overall sales performance. Being a new rep and a top rep has never been easier, thanks to an AI coach who can help you cut through the noise in your day.
But at the end of the day, it’s not just about technology. Implementing a sales tool takes buy-in, commitment, and teamwork to get the job done and see results fast. When starting with implementation, think about:
Manually collecting data, sifting through your CRM to identify trends, and getting lost in the LinkedIn rabbit hole to identify stakeholders is outdated. It's time your sales team switched to better sales enablement with sales coaching software.
Buying committees are getting larger, deals are becoming more high-value, and your targets from sales leaders are likely growing. Tackle your quota and accelerate your pipeline by allowing Pod’s AI coach to take the reins. Book a demo today so you can get back to doing the work that matters: the selling.
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