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As a seller, you’ll find many tools that saturate the market and boast the ability to make your job easier. Some tools offer top-notch organization, promise to streamline your pipeline, or even help you sleuth LinkedIn to grab your next leads.
But which tools actually make a difference in your day-to-day? Here, we’ll explore Pod and Gong, two popular tools that sellers use in their workflows. We’ll break down what they are and what their best features can do so you can decide which, if any, are going to make the best addition to your team.
Pod is the first pipeline intelligence tool available to sellers on the market. It uses data-driven signals to help sellers prioritize the important deals and streamlines the to-dos in the day. It also offers an AI coach to help your sellers cut down on research time and make the best decisions with every opportunity. Ultimately, it helps sellers close deals faster.
Pod is great for everyone in the sales department, from RevOps to the sales directors and account executives.
Gong elevates sales operations and grows revenue by analyzing customer data to forecast, train, and onboard new sellers with your processes. It also uses top-notch transcription capabilities so your sellers continuously learn.
Gong integrates with many other sales tools, including Pod (more on that later), to better complement your current sales processes.
Pod has many features, and each function is built with sellers in mind. Here are the platform's top three game-changers.
When we think about AI, our knee-jerk reaction is to think of email drafting or advanced autocorrect. What Pod does is fill the coaching gap that thousands of sellers have experienced with its highly intuitive AI coach. The AI coach enables sellers to:
The contact mapping feature enables sellers to gain insight into the current sentiment of their leads. It does this by gathering all of your customer interactions across call transcripts, emails, and notes. It then uses AI to:
This feature removes the guesswork regarding your leads. It ultimately also helps sellers flag which stakeholders may be at risk, understand what’s top-of-mind for each contact, and best prepare for that next call to push the deal forward.
Prioritize might be Pod’s most well-known and iconic feature. Nothing stalls deal conversion more than not knowing how to effectively manage all of your opportunities. But prioritize provides insights like sales stages, key customer contacts, strategic notes, and more based on the underlying data of your deals, activity logs, and involved stakeholders.
Prioritize provides clarity around which deals are at risk, and why. It also provides a game plan so sellers can stop mulling things over and start taking action.
Now, what are Gong’s heaviest-hitting features? Here’s where this tool packs a punch.
Gong is one of the most widely accessible sales tools and supports over 70 languages. It has also produced its own transcription platform, which was built specifically for sales conversations.
It consistently outperforms other sales transcription tools on the market and offers a detailed reading and searching function. Powered by AI, Gong’s transcription feature delivers specific insights and a deep analysis of your customers' day-to-day lives, helping you uncover pain more quickly and effectively. Your team will be able to work efficiently, access key data, onboard with ease, and grow to an improved performance in no time.
Do you waste time every day re-reviewing calls because you can’t efficiently take notes live on the call? We get it. Being present with your prospect and taking detailed notes at the same time is almost impossible.
With Gong’s call recordings, you get data-driven recommendations as soon as you wrap up. The deep analysis will highlight key moments in the discovery and will even track when competitors come up so you can cut the competitive research time in half. You can use this data to share insights with the rest of your team, identify where you need to objection-handle and get a leg up on the lion’s share of the market.
When you get your transcription back, sifting through all of the dialogue can still equate to a big chunk of your day. However, Gong combats this issue by providing an advanced search function.
Keyword search for critical events in your calls or search within a library of calls so you can recap and create an action plan quickly.
The real-time feedback while you’re on the call will also help sellers while they’re right in the hot seat. Gong uses AI to pull insights and patterns out of thousands of hours of spoken conversations to help sellers navigate what to say, the tone of pitch, and how it could be received.
The conclusion: Why not use both?
Both Pod and Gong offer value for sales departments and have a wide range of features that help in any role.
Luckily, Pod has a newly released Gong integration, so you can supercharge your sales tool stack. Here’s how that works:
Close more deals with the most power behind you; book a demo today.
