Newsletter
February 19, 2025

Pipeline Perspectives Issue 10 - Is your prospect cheating on you?

Pipeline Perspectives Issue 10 - Is your prospect cheating on you?

Newsletter
September 24, 2024
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The Newsletter By Sellers,  For Sellers.

Issue 10 - Is your prospect cheating on you?

Valentine's Day is right around the corner. Are things getting pretty serious between you and your prospect? Or do you feel like they just can't commit?

Today we're looking at the budding romance between you and your prospect, so you can go steady all the way to closed-won.

Screenshot 2025-02-12 at 12.04.32 PM

Deal speed, sales velocity, it doesn't matter what you call it. When your prospect won't commit, you get a broken heart and a stagnant pipeline.

It doesn't matter how good the first date (discovery call) was. Sometimes, the prospect loses interest along the way. The top three ways to keep the relationship strong include:

  • Aligning on the next steps during the call
  • Active listening and adding value
  • Keeping your follow-ups consistent and genuine
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Align on the next steps, and keep that promise

You've likely heard this advice time and time again, but some sellers cut corners and let the habit slip. While you still have the prospects on your initial discovery call, determine a time to meet again, and what the next steps are for both parties.

If you don't, you risk a bumpy back-and-forth and a drawn-out game of "will they or won't they rebook" over email. So remember, if your next meeting time is up in the air, you might not get another chance.

Be a good listener and add value to every conversation

Crafting a good pitch is always a best practice, but your pitch is no good if you're not truly listening to your prospect's needs, questions, and problems. You need to actively listen and tailor the conversation to what they're looking for.

When you ask your discovery questions, dig deep into their pains and their needs. When it comes time to transition into the demo, you can show them exactly how their problems solve they pain points. Listen, really listen, and provide value to keep every relationship strong.

#sales - Unlock the Power of Active Listening

Check out this clip from Leslie Venetz and Pod founder Patrick Monnot about active listening as a learned skill.

Follow up often, and show you care

Your prospect can sense a half-hearted follow-up from a mile away. A "checking in!" might be efficient and to the point, but it's impersonal and lacks care. Putting your Emotion Quotient (EQ) to work is key for the prospect relationship, and creating urgency and being flexible is more art than science.

Instead of the quick notes, follow up and reference previous conversations. Remind them of the pain points they told you about. Ask them about how their current workflow is going. You could even insert a bit of that same banter you had from your call. Show you care in a genuine way, and your prospect is more likely to want to keep the communication flowing.

At the end of the day, it's all love

You're in a sales role, likely, because you love helping people. And your prospects love to see a solution to their problems. But sometimes, mixed messages cause a stagnant relationship (and pipeline) and nobody wins.  

But with the right strategy, some persistence, and some genuine care, the relationship with your prospect can flourish into a long-term commitment.

It also helps when you have the right tooling by your side. Just sayin'.

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Bite-sized stories

Links of the week:

AI Agents: The Future of Sales

The use of AI agents is quickly becoming a must across the sales industry. But what are sales agents, and how can they help? Click here for the full rundown.

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